Roots PR Agency: Elevating Your Brand's Voice

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Case Studies

The impact of our work.

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Nike | Brand Strategy / Media Relations

"Dream Crazy" - Purpose-Driven PR

Nike's online sales grew 31% over Labor Day weekend following the launch of the Kaepernick campaign — despite vocal backlash and boycott threats. The company later reported a 10% jump in quarterly income, with stock ending 7.2% higher.

The Lesson: Knowing your audience and committing to a narrative — even a polarizing one — drives deeper loyalty and measurable sales lift.
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Birra Moretti | Events & Activations

"Deliver a Nonna" Guerrilla Campaign

Secured 156 media placements, reached 25.9 million people, and drove a significant sales uplift across Melbourne retailers — all within three weeks, without being an official event sponsor.

The Lesson: Creative, culturally resonant activations can punch far above their budget weight in both reach and sales impact.
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Homebase | Content & Editorial

CEO Thought Leadership PR

Turned overlooked data and disjointed messaging into a powerful PR engine that doubled quality coverage and positioned its CEO as a credible voice for small businesses nationwide.

The Lesson: Strategic narrative-building around a leader, backed by proprietary data, can transform a brand's credibility and media presence.
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CeraVe | Media Relations

Michael Cera Stunt Campaign

An anti-advertising campaign featuring Michael Cera that educated consumers about skincare while building a massive community — resulting in a notable increase in sales and customer loyalty.

The Lesson: Earned media rooted in creative storytelling — not paid placement — can shift consumer perception and drive measurable sales growth.
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Trainline | Brand Strategy

"Trainleisure" Campaign

Captured American attention with a summer campaign that combined celebrity influence, cultural flair, and strategic storytelling to drive brand growth and a spike in app sales.

The Lesson: Breaking into a new market requires a culturally specific narrative — not just a translated message.
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Chipotle | Crisis & Opportunity

Viral TikTok to Menu Item

Turned a viral TikTok hack into a real menu item overnight — partnering with creators, retraining thousands, and nearly doubling quesadilla sales in one of its biggest digital moments ever.

The Lesson: Real-time cultural listening combined with rapid PR response can convert social buzz into direct revenue.
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